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| 11/30/2009 | Reviewer: Hope Torkornoo, PhD  |
Abercrombie Bargains for a Rebound
What happens when a successful marketer fails to adapt to new market realities? The situation facing U.S. retailer Abercrombie & Fitch is ... More
What happens when a successful marketer fails to adapt to new market realities? The situation facing U.S. retailer Abercrombie & Fitch is ... More
| 11/23/2009 | Reviewer: Hope Torkornoo, PhD |
What's Eating McDonald's
Earlier reports that McDonald's was among the few recession-proof performers has given way to a different reality: namely, that same-store sales ... More
Earlier reports that McDonald's was among the few recession-proof performers has given way to a different reality: namely, that same-store sales ... More
| 11/16/2009 | Reviewer: Hope Torkornoo, PhD |
Ask Your Doctor if This Ad is Right for You
Direct-to-consumer ads, in which people are urged to get their physicians to prescribe particular drugs, are virtually unavoidable on te ... More
Direct-to-consumer ads, in which people are urged to get their physicians to prescribe particular drugs, are virtually unavoidable on te ... More
| 11/9/2009 | Reviewer: Hope Torkornoo, PhD |
Don't Touch That Dial
With one-third of U.S. households equipped with ad-skipping DVRs, how are the networks going to deliver the eyeballs to advertisers, who incr ... More
With one-third of U.S. households equipped with ad-skipping DVRs, how are the networks going to deliver the eyeballs to advertisers, who incr ... More
| 11/2/2009 | Reviewer: Hope Torkornoo, PhD |
Why All Eyeballs Are on CBS
In the increasingly fragmented U.S. television media world, the networks are expected to continuously suffer audience erosion, and channels attracting ... More
In the increasingly fragmented U.S. television media world, the networks are expected to continuously suffer audience erosion, and channels attracting ... More
| 10/26/2009 | Reviewer: Hope Torkornoo, PhD |
The Hard Sell
In the wake of the precipitous decline in the economy, retailers suffered significant margin losses when they had to shed inventor ... More
In the wake of the precipitous decline in the economy, retailers suffered significant margin losses when they had to shed inventor ... More
| 10/19/2009 | Reviewer: Hope Torkornoo, PhD |
Toys 'R' Us Gets Wound Up Again
Five years ago, when it became a private company, Toys "R" Us was not expected by some to survive. Today it is a larger company with growing ... More
Five years ago, when it became a private company, Toys "R" Us was not expected by some to survive. Today it is a larger company with growing ... More
| 10/12/2009 | Reviewer: Hope Torkornoo, PhD |
A Contrarian Electronics Chain
An unexpected beneficiary of Circuit City’s demise is turning out to be Hhgregg. How is this seller of TVs and home appliances taking advant ... More
An unexpected beneficiary of Circuit City’s demise is turning out to be Hhgregg. How is this seller of TVs and home appliances taking advant ... More
| 10/5/2009 | Reviewer: Hope Torkornoo, PhD |
Europe's New McCafe Culture
Will Starbucks remain the leading coffee chain in Europe? As indicated in "Europe's New McCafe Culture" (BusinessWeek, October 5, 2009), the question ... More
Will Starbucks remain the leading coffee chain in Europe? As indicated in "Europe's New McCafe Culture" (BusinessWeek, October 5, 2009), the question ... More
| 9/28/2009 | Reviewer: Hope Torkornoo, PhD |
Pepsi's Web-Smart Thrust into China
What is one reason that Pepsi is currently ahead in China's "Cola Wars?" The BusinessWeek article "Pepsi's Web-Smart Thrust into China ... More
What is one reason that Pepsi is currently ahead in China's "Cola Wars?" The BusinessWeek article "Pepsi's Web-Smart Thrust into China ... More
| 9/21/2009 | Reviewer: Hope Torkornoo, PhD |
Will Social-Network Smartphones Click?
With plans to introduce a series of phones based on software adapted from Google's Android operating system that are targeted at online communiti ... More
With plans to introduce a series of phones based on software adapted from Google's Android operating system that are targeted at online communiti ... More
| 9/14/2009 | Reviewer: Hope Torkornoo, PhD |
A Leaner Macy's Tries Catering to Local Tastes
In a difficult retail environment characterized by thrifty consumers, department stores confront additional challenges from discounters and speci ... More
In a difficult retail environment characterized by thrifty consumers, department stores confront additional challenges from discounters and speci ... More
| 9/7/2009 | Reviewer: Hope Torkornoo, PhD |
Starwood is Blanketing China
How can firms revitalize domestic brands that are past their prime? One way is to pursue growth in emerging markets. The BusinessWeek ... More
How can firms revitalize domestic brands that are past their prime? One way is to pursue growth in emerging markets. The BusinessWeek ... More
| 9/7/2009 | Reviewer: Doug Lyon, PhD |
America’s Fickle Small-Car Market
The American love affair with the car appears to extend to small cars if the incentive is large enough. However, with the cash-for-clunkers prog ... More
The American love affair with the car appears to extend to small cars if the incentive is large enough. However, with the cash-for-clunkers prog ... More
| 8/24/2009 | Reviewer: Hope Torkornoo, PhD |
Samsung's Plan to Widen Its Range
Recent success in an industry that has lost overall sales is not making Samsung content. How can it deal with the big gap with market leaders, Apple a ... More
Recent success in an industry that has lost overall sales is not making Samsung content. How can it deal with the big gap with market leaders, Apple a ... More
| 8/17/2009 | Reviewer: Michael S. Raisinghani, PhD |
How Many Ads Will Web Viewers Watch?
This BusinessWeek article, "How Many Ads Will Web Viewers Watch?" (August 17, 2009), looks at the two different marketing strategies used by CBS. ... More
This BusinessWeek article, "How Many Ads Will Web Viewers Watch?" (August 17, 2009), looks at the two different marketing strategies used by CBS. ... More
| 8/10/2009 | Reviewer: Hope Torkornoo, PhD |
Nokia: Outsmarted on Smartphones
How is Apple's more precise positioning in smartphones a threat to the mobile phone industry leader, Nokia? The BusinessWeek article "Nokia: ... More
How is Apple's more precise positioning in smartphones a threat to the mobile phone industry leader, Nokia? The BusinessWeek article "Nokia: ... More
| 8/3/2009 | Reviewer: Hope Torkornoo, PhD |
The Incredible Shrinking Boomer Economy
As baby boomers begin deleveraging and becoming thrifty in response to diminished retirement funds and the approach of retirement age, an enormous shi ... More
As baby boomers begin deleveraging and becoming thrifty in response to diminished retirement funds and the approach of retirement age, an enormous shi ... More
| 7/27/2009 | Reviewer: Hope Torkornoo, PhD |
The Web Knows What you Want
Is behavioral targeting the future of Web-based research? The BusinessWeek article, "The Web Knows What you Want" (July 27, 2009), highligh ... More
Is behavioral targeting the future of Web-based research? The BusinessWeek article, "The Web Knows What you Want" (July 27, 2009), highligh ... More
| 7/13/2009 | Reviewer: Hope Torkornoo, PhD |
I Can Make Your Product a Star
With increasingly fragmented television audiences and shrinking ad budgets, how are marketers to get products in front of viewers? One way is ... More
With increasingly fragmented television audiences and shrinking ad budgets, how are marketers to get products in front of viewers? One way is ... More
| 7/6/2009 | Reviewer: Hope Torkornoo, PhD |
Diageo Tries to Bring Cocktail Time Home
Will homemade cocktails become cool again in American homes? That is what will be required to arrest Diageo’s declining spirit sales, as America ... More
Will homemade cocktails become cool again in American homes? That is what will be required to arrest Diageo’s declining spirit sales, as America ... More
| 6/29/2009 | Reviewer: Hope Torkornoo, PhD |
Coach’s New Bag
How can a company implement market orientation in an uncertain and changing global market/economy? The BusinessWeek article “Coach’s New Bag ... More
How can a company implement market orientation in an uncertain and changing global market/economy? The BusinessWeek article “Coach’s New Bag ... More
| 6/22/2009 | Reviewer: Hope Torkornoo, PhD |
Where the Action is in China
As the U.S., Japanese and European markets face contraction in 2009, marketers must increasingly look to China (and other big emerging markets) t ... More
As the U.S., Japanese and European markets face contraction in 2009, marketers must increasingly look to China (and other big emerging markets) t ... More
| 6/15/2009 | Reviewer: Hope Torkornoo, PhD |
One Ford for the Whole Wide World
With its Fiesta subcompact model, Ford is implementing a "world car" concept, having failed in its previous attempt. What is the rationale fo ... More
With its Fiesta subcompact model, Ford is implementing a "world car" concept, having failed in its previous attempt. What is the rationale fo ... More
| 6/8/2009 | Reviewer: Hope Torkornoo, PhD |
Chinese Carmakers Are Gaining at Home
Global auto manufacturers that are skipping auto shows in the United States and Europe were not absent at the April Shanghai auto show. Wh ... More
Global auto manufacturers that are skipping auto shows in the United States and Europe were not absent at the April Shanghai auto show. Wh ... More
| 6/1/2009 | Reviewer: Hope Torkornoo, PhD |
Pandora: Unleashing Mobile-Phone Ads
How is the growth in sales and use of smart phones impacting U.S. marketing on mobile devices? The BusinessWeek article “Pandora: Unleashing Mobile-Ph ... More
How is the growth in sales and use of smart phones impacting U.S. marketing on mobile devices? The BusinessWeek article “Pandora: Unleashing Mobile-Ph ... More
| 5/25/2009 | Reviewer: Hope Torkornoo, PhD |
What They Learned on the Way Down
How important is market orientation to the competitive survival and growth of firms that attain industry leadership? As illustrated by the exper ... More
How important is market orientation to the competitive survival and growth of firms that attain industry leadership? As illustrated by the exper ... More
| 5/18/2009 | Reviewer: Hope Torkornoo, PhD |
Paying for Viewers who pay Attention
In the search for better measures of audience involvement in TV programs and commercials, engagement ratings are becoming increasingly popu ... More
In the search for better measures of audience involvement in TV programs and commercials, engagement ratings are becoming increasingly popu ... More
| 5/11/2009 | Reviewer: Hope Torkornoo, PhD |
Good Times for Cheap Cell Phones
How can a Chinese cell-phone manufacturer gain on rivals in the current economic contraction? The BusinessWeek article, "Good Times for Cheap Ce ... More
How can a Chinese cell-phone manufacturer gain on rivals in the current economic contraction? The BusinessWeek article, "Good Times for Cheap Ce ... More
| 5/4/2009 | Reviewer: Hope Torkornoo, PhD |
Taking the Ted out of Turner Broadcasting
With the erosion of the dominance of the four broadcast networks with respect to advertising dollars, how do cable networks achieve parity in advertis ... More
With the erosion of the dominance of the four broadcast networks with respect to advertising dollars, how do cable networks achieve parity in advertis ... More
| 4/27/2009 | Reviewer: Hope Torkornoo, PhD |
Blowing Up Pepsi
In pursuit of growth for the beverage brands in the North American market, a PepsiCo executive leads in tearing down successful brands and rapidly r ... More
In pursuit of growth for the beverage brands in the North American market, a PepsiCo executive leads in tearing down successful brands and rapidly r ... More
| 4/20/2009 | Reviewer: Hope Torkornoo, PhD |
The Payoff from Targeting Hispanics
Why are General Mills and other major companies increasing spending on Hispanic marketing at a time when the segment has taken a hard hit in ... More
Why are General Mills and other major companies increasing spending on Hispanic marketing at a time when the segment has taken a hard hit in ... More
| 4/13/2009 | Reviewer: Hope Torkornoo, PhD |
A Bid to Reconnect With America
What will it take for Nokia, the world's leading cell-phone manufacturer, to reverse declining market share in the U.S.? The BusinessWeek articl ... More
What will it take for Nokia, the world's leading cell-phone manufacturer, to reverse declining market share in the U.S.? The BusinessWeek articl ... More
| 4/6/2009 | Reviewer: Hope Torkornoo, PhD |
Still the King of Dental Care
How has Colgate-Palmolive maintained global market share leadership in the oral-care industry? The BusinessWeek article "Still the King of ... More
How has Colgate-Palmolive maintained global market share leadership in the oral-care industry? The BusinessWeek article "Still the King of ... More
| 3/23/2009 | Reviewer: Hope Torkornoo, PhD |
Your New Customer: The State
What are marketers to do as private demand collapses in the wake of the deep economic contraction? The BusinessWeek article, "Your New Customer: The S ... More
What are marketers to do as private demand collapses in the wake of the deep economic contraction? The BusinessWeek article, "Your New Customer: The S ... More
| 3/16/2009 | Reviewer: Hope Torkornoo, PhD |
The Soapy Path to Power at P&G
What has been the necessary training division for P&G's recent corporate leaders? The answer, according to the Businessweek article, " ... More
What has been the necessary training division for P&G's recent corporate leaders? The answer, according to the Businessweek article, " ... More
| 3/9/2009 | Reviewer: Hope Torkornoo, PhD |
Getting Tough with Customers
How can firms remain customer focused and cope with the rising delinquency of account receivables? The BusinessWeek article "Getting Tough wIth C ... More
How can firms remain customer focused and cope with the rising delinquency of account receivables? The BusinessWeek article "Getting Tough wIth C ... More
| 3/2/2009 | Reviewer: Hope Torkornoo, PhD |
Coke and Pepsi try Reinventing Water
How are producers dealing with declining bottled-water sales due to the economic contraction and a backlash against plastic bottles? The Busines ... More
How are producers dealing with declining bottled-water sales due to the economic contraction and a backlash against plastic bottles? The Busines ... More
| 2/23/2009 | Reviewer: Hope Torkornoo, PhD |
Hyundai Floors It in the U.S.
The BusinessWeek article "Hyundai Floors It in the U.S." (February 23, 2009) reports on Hyundai Motor's aggressive U.S. advertising, promotions, ... More
The BusinessWeek article "Hyundai Floors It in the U.S." (February 23, 2009) reports on Hyundai Motor's aggressive U.S. advertising, promotions, ... More
| 2/16/2009 | Reviewer: Hope Torkornoo, PhD |
GM Hits a Wall in China, Too
Can GM hold its place as the leading seller of automobiles in China? The Businessweek article "GM Hits a Wall in China, Too" (February 16, 2009) ... More
Can GM hold its place as the leading seller of automobiles in China? The Businessweek article "GM Hits a Wall in China, Too" (February 16, 2009) ... More
| 2/9/2009 | Reviewer: Hope Torkornoo, PhD |
Getting the Most out of Every Shopper
How can marketers get persuasive messages across to increasingly thrifty consumers in this recession? The answer, according to the BusinessWe ... More
How can marketers get persuasive messages across to increasingly thrifty consumers in this recession? The answer, according to the BusinessWe ... More
| 1/26/2009 | Reviewer: Hope Torkornoo, PhD |
Why the PC Market Is Suddenly So Weak
In light of market contraction, what marketing strategies will help or hurt makers of personal computers in 2009? The BusinessWeek article "W ... More
In light of market contraction, what marketing strategies will help or hurt makers of personal computers in 2009? The BusinessWeek article "W ... More
| 1/19/2009 | Reviewer: Hope Torkornoo, PhD |
Ford Heads Out on a Road of Its Own
The BusinessWeek article "Ford Heads Out on a Road of Its Own" (January 19, 2009) illustrates the implementation of an interesti ... More
The BusinessWeek article "Ford Heads Out on a Road of Its Own" (January 19, 2009) illustrates the implementation of an interesti ... More
| 1/12/2009 | Reviewer: Hope Torkornoo, PhD |
Edgy Advertising in a Tenuous Time
Will companies continue to spend on innovative marketing in an economic recession? The BusinessWeek article, “Edgy Advertising in a Tenuous Time ... More
Will companies continue to spend on innovative marketing in an economic recession? The BusinessWeek article, “Edgy Advertising in a Tenuous Time ... More
| 12/29/2008 | Reviewer: Hope Torkornoo, PhD |
What FedEx Isn't Delivering
How can FedEx meet customer service standards at Kinko's while delivering profitability? The BusinessWeek article "What FedEx Isn't Deliverin ... More
How can FedEx meet customer service standards at Kinko's while delivering profitability? The BusinessWeek article "What FedEx Isn't Deliverin ... More
| 12/22/2008 | Reviewer: Hope Torkornoo, PhD |
This Holiday Season, Worries 'R' Us
How is Toys 'R' Us to cope with economic contraction, huge debt, and consumers who do not want expensive toys? The BusinessWeek article "Th ... More
How is Toys 'R' Us to cope with economic contraction, huge debt, and consumers who do not want expensive toys? The BusinessWeek article "Th ... More
| 12/15/2008 | Reviewer: Hope Torkornoo, PhD |
Even Toyota's got the Blues
That the current U.S. economic contraction is a rare event can be measured by its impact on the auto industry. The BusinessWeek article "Even To ... More
That the current U.S. economic contraction is a rare event can be measured by its impact on the auto industry. The BusinessWeek article "Even To ... More
| 12/8/2008 | Reviewer: Hope Torkornoo, PhD |
User-Friendly Finance for Generation Y
The BusinessWeek article "User-Friendly Finance for Generation Y" (December 8, 2008) is an interesting piece. PNC Bank is gaining young customers be ... More
The BusinessWeek article "User-Friendly Finance for Generation Y" (December 8, 2008) is an interesting piece. PNC Bank is gaining young customers be ... More
| 12/1/2008 | Reviewer: Hope Torkornoo, PhD |
Cruel Christmas: How Many Will Fall?
The BusinessWeek article "Cruel Christmas: How Many Will Fall?" (December 1, 2008) examines the extremely difficult environment facing retail ... More
The BusinessWeek article "Cruel Christmas: How Many Will Fall?" (December 1, 2008) examines the extremely difficult environment facing retail ... More
| 11/24/2008 | Reviewer: Hope Torkornoo, PhD |
Cisco's Brave New World
That emerging markets provide the most exciting opportunities for international marketers today is well illustrated in the article "Cisco's ... More
That emerging markets provide the most exciting opportunities for international marketers today is well illustrated in the article "Cisco's ... More
| 11/17/2008 | Reviewer: Hope Torkornoo, PhD |
The Banks Mount a Charm Offensive
To soothe the concerns of nervous depositors in the current financial crises, banks need to improve their customer relations management skills. The Bu ... More
To soothe the concerns of nervous depositors in the current financial crises, banks need to improve their customer relations management skills. The Bu ... More
| 11/10/2008 | Reviewer: Hope Torkornoo, PhD |
How to Sell Luxury to Penny-Pinchers
The BusinessWeek article "How to Sell Luxury to Penny-Pinchers" (November 10, 2008) highlights various ways advertising messages for luxury p ... More
The BusinessWeek article "How to Sell Luxury to Penny-Pinchers" (November 10, 2008) highlights various ways advertising messages for luxury p ... More
| 11/3/2008 | Reviewer: Hope Torkornoo, PhD |
Making Money Without Mad Ave
With recessionary forces dominating the economy, the most well-known web businesses, such as Google and Yahoo, are facing revenue decline as busi ... More
With recessionary forces dominating the economy, the most well-known web businesses, such as Google and Yahoo, are facing revenue decline as busi ... More
| 10/27/2008 | Reviewer: Hope Torkornoo, PhD |
TJX: Dressed to Kill for the Downturn
The Businessweek article "TJX: Dressed to Kill for the Downturn" (October 27, 2008) illustrates the competitive advantage that accrues from TJX's ... More
The Businessweek article "TJX: Dressed to Kill for the Downturn" (October 27, 2008) illustrates the competitive advantage that accrues from TJX's ... More
| 10/20/2008 | Reviewer: Hope Torkornoo, PhD |
Zara Thrives By Breaking All the Rules
The BusinessWeek article "Zara Thrives By Breaking All the Rules" (October 20, 2008) spells out how the Spanish clothing chain has become the king of ... More
The BusinessWeek article "Zara Thrives By Breaking All the Rules" (October 20, 2008) spells out how the Spanish clothing chain has become the king of ... More
| 10/13/2008 | Reviewer: Hope Torkornoo, PhD |
What Detroit Likes About the Crises
Is it possible for manufacturers to applaud and facilitate the elimination of their own channel members? The current economic slowdown and credi ... More
Is it possible for manufacturers to applaud and facilitate the elimination of their own channel members? The current economic slowdown and credi ... More
| 10/6/2008 | Reviewer: Hope Torkornoo, PhD |
Snap, Crackle, Pop at the Food Giants
That people tend to eat at home but do not consume less in recessionary times is well illustrated by the BusinessWeek article "Snap, Crackle, Pop at t ... More
That people tend to eat at home but do not consume less in recessionary times is well illustrated by the BusinessWeek article "Snap, Crackle, Pop at t ... More
| 9/29/2008 | Reviewer: Hope Torkornoo, PhD |
Best Global Brands
In a recessionary economy, what should happen to marketing and brand-building budgets? The BusinessWeek article "Best Global Brands" (Septemb ... More
In a recessionary economy, what should happen to marketing and brand-building budgets? The BusinessWeek article "Best Global Brands" (Septemb ... More
| 9/22/2008 | Reviewer: Hope Torkornoo, PhD |
Getting Inside the Customer's Mind
That customer retention is best achieved when a depth of understanding enhances superior customer satisfaction is well illustrated by the Bu ... More
That customer retention is best achieved when a depth of understanding enhances superior customer satisfaction is well illustrated by the Bu ... More
| 9/15/2008 | Reviewer: Hope Torkornoo, PhD |
Outsourcing the Drug Industry
Where are the high-paying pharmaceutical research jobs headed? The BusinessWeek article "Outsourcing The Drug Industry" (September, 15, 2008 ... More
Where are the high-paying pharmaceutical research jobs headed? The BusinessWeek article "Outsourcing The Drug Industry" (September, 15, 2008 ... More
| 9/1/2008 | Reviewer: Hope Torkornoo, PhD |
Motorola: Fading in China
The BusinessWeek article "Motorola: Fading in China" (September 8, 2008) illustrates that having a deep portfolio of products and being innovative are ... More
The BusinessWeek article "Motorola: Fading in China" (September 8, 2008) illustrates that having a deep portfolio of products and being innovative are ... More
| 8/25/2008 | Reviewer: Hope Torkornoo, PhD |
A Strange Detour for Chrysler
The BusinessWeek article "A Strange Detour for Chrysler" (August 25, 2008) examines the merits and challenges of Chrysler’s new strategy and repositio ... More
The BusinessWeek article "A Strange Detour for Chrysler" (August 25, 2008) examines the merits and challenges of Chrysler’s new strategy and repositio ... More
| 8/18/2008 | Reviewer: Hope Torkornoo, PhD |
Gerber Is Following Kids to Preschool
How is Nestle seeking to extend its recently acquired Gerber brand? The BusinessWeek article "Gerber Is Following Kids to Preschool" (August ... More
How is Nestle seeking to extend its recently acquired Gerber brand? The BusinessWeek article "Gerber Is Following Kids to Preschool" (August ... More
| 8/11/2008 | Reviewer: Hope Torkornoo, PhD |
Amway: Shining Up a Tarnished Name
The BusinessWeek article "Amway: Shining Up a Tarnished Name" (August 11, 2008) highlights the challenges facing the relaunched Amway brand. ... More
The BusinessWeek article "Amway: Shining Up a Tarnished Name" (August 11, 2008) highlights the challenges facing the relaunched Amway brand. ... More
| 8/4/2008 | Reviewer: Hope Torkornoo, PhD |
Sears: Finally, a Reason to Brag
In the last year, Sears has seen a significant decline in sales and the price of its shares. However, all is not gloomy at Sears. Its Lands' End ... More
In the last year, Sears has seen a significant decline in sales and the price of its shares. However, all is not gloomy at Sears. Its Lands' End ... More
| 7/14/2008 | Reviewer: Hope Torkornoo, PhD |
Outsourcing's Dubious Kingmakers
That good research requires sound methodology is well illustrated in the BusinessWeek article "Outsourcing's Dubious Kingmakers" (July 14/21, ... More
That good research requires sound methodology is well illustrated in the BusinessWeek article "Outsourcing's Dubious Kingmakers" (July 14/21, ... More
| 7/7/2008 | Reviewer: Hope Torkornoo, PhD |
Obama's Secret Digital Weapon
The BusinessWeek article "Obama's Secret Digital Weapon" (July 7, 2008) illustrates the power of the Web as a tool of marketing communication ... More
The BusinessWeek article "Obama's Secret Digital Weapon" (July 7, 2008) illustrates the power of the Web as a tool of marketing communication ... More
| 6/30/2008 | Reviewer: Hope Torkornoo, PhD |
Doing Whatever Gets Them in the Door
The current slowdown in the U.S. economy combined with high fuel and food prices as well as a deep decline in consumer confidence present ch ... More
The current slowdown in the U.S. economy combined with high fuel and food prices as well as a deep decline in consumer confidence present ch ... More
| 6/23/2008 | Reviewer: Hope Torkornoo, PhD |
Inside the War Against China's Blogs
How do global brands fight negative blogs in China? The BusinessWeek article "Inside the War Against China's Blogs" (June 23, 2008) well ill ... More
How do global brands fight negative blogs in China? The BusinessWeek article "Inside the War Against China's Blogs" (June 23, 2008) well ill ... More
| 6/16/2008 | Reviewer: Hope Torkornoo, PhD |
Online Polls: How Good Are They?
Web-based surveys permit large audiences to be surveyed quickly and inexpensively, and an increasing number of businesses are being fed ... More
Web-based surveys permit large audiences to be surveyed quickly and inexpensively, and an increasing number of businesses are being fed ... More
| 6/9/2008 | Reviewer: Michael S. Raisinghani, PhD |
Facing an Auto Slump, Japan Lifts Capacity
The interesting BusinessWeek article "Facing an Auto Slump, Japan Lifts Capacity " (June 9, 2008) discusses the reasoning behind Toyot ... More
The interesting BusinessWeek article "Facing an Auto Slump, Japan Lifts Capacity " (June 9, 2008) discusses the reasoning behind Toyot ... More
| 6/2/2008 | Reviewer: Michael S. Raisinghani, PhD |
Beyond Blogs
At present, blogs and social media are coming to be seen as a necessity in media and business. Blogs are proliferating on mainstream sites: f ... More
At present, blogs and social media are coming to be seen as a necessity in media and business. Blogs are proliferating on mainstream sites: f ... More
| 5/26/2008 | Reviewer: Michael S. Raisinghani, PhD |
At Best Buy, Marketing Goes Micro
The BusinessWeek article "At Best Buy, Marketing Goes Micro" (May 26, 2008) discusses the latest step in Best Buy’s four-year-old “customer centricity ... More
The BusinessWeek article "At Best Buy, Marketing Goes Micro" (May 26, 2008) discusses the latest step in Best Buy’s four-year-old “customer centricity ... More
| 5/19/2008 | Reviewer: Michael S. Raisinghani, PhD |
The Doctor Vs. Device Makers
This interesting BusinessWeek article "The Doctor Vs. Device Makers" (May 19, 2008) discusses the conflicts of interest between manufacturers and phys ... More
This interesting BusinessWeek article "The Doctor Vs. Device Makers" (May 19, 2008) discusses the conflicts of interest between manufacturers and phys ... More
| 5/12/2008 | Reviewer: Hope Torkornoo, PhD |
Acting Globally but Selling Locally
The BusinessWeek article "Acting Globally but Selling Locally" (May 12, 2008) illustrates the strength and appeal of global brands as w ... More
The BusinessWeek article "Acting Globally but Selling Locally" (May 12, 2008) illustrates the strength and appeal of global brands as w ... More
| 5/5/2008 | Reviewer: Hope Torkornoo, PhD |
Attention-Deficit Advertising
How do marketers get target audiences to pay attention to their messages, in spite of the fact that people are increasingly confronted with& ... More
How do marketers get target audiences to pay attention to their messages, in spite of the fact that people are increasingly confronted with& ... More
| 4/28/2008 | Reviewer: Hope Torkornoo, PhD |
What Airbus Learned from the Dreamliner
The BusinessWeek article "What Airbus Learned from the Dreamliner" (April 28, 2008) discusses Airbus's approach to the production of the A350 tha ... More
The BusinessWeek article "What Airbus Learned from the Dreamliner" (April 28, 2008) discusses Airbus's approach to the production of the A350 tha ... More
| 4/21/2008 | Reviewer: Hope Torkornoo, PhD |
A Star is Born, Disney Style
The BusinessWeek article "A Star is Born, Disney Style," (April 21, 2008) illustrates the power of marketing communications to achieve market pen ... More
The BusinessWeek article "A Star is Born, Disney Style," (April 21, 2008) illustrates the power of marketing communications to achieve market pen ... More
| 4/14/2008 | Reviewer: Hope Torkornoo, PhD |
Geox Takes on the Goliaths of Sport
The BusinessWeek article "Geox Takes on the Goliaths of Sport" (April 14, 2008) perfectly illustrates the importance of new products to growth and pro ... More
The BusinessWeek article "Geox Takes on the Goliaths of Sport" (April 14, 2008) perfectly illustrates the importance of new products to growth and pro ... More
| 4/7/2008 | Reviewer: Hope Torkornoo, PhD |
Ireland: The End of the Miracle
The BusinessWeek article "Ireland: The End of the Miracle" (April 7, 2008) illustrates the dynamic nature of globalization and the frequent changes in ... More
The BusinessWeek article "Ireland: The End of the Miracle" (April 7, 2008) illustrates the dynamic nature of globalization and the frequent changes in ... More
| 3/31/2008 | Reviewer: Hope Torkornoo, PhD |
Morphing Video Games into Movies
Electronic Arts has made interesting changes in its corporate strategies and operating tactics in pursuit of more significant growth in reven ... More
Electronic Arts has made interesting changes in its corporate strategies and operating tactics in pursuit of more significant growth in reven ... More
| 3/24/2008 | Reviewer: Hope Torkornoo, PhD |
Ambush in Beijing
"Ambush marketing" illustrates the ways in which companies are pursuing unofficial ties to the Beijing Olympics and the tremendous brand-building oppo ... More
"Ambush marketing" illustrates the ways in which companies are pursuing unofficial ties to the Beijing Olympics and the tremendous brand-building oppo ... More
| 3/17/2008 | Reviewer: Michael S. Raisinghani, PhD |
Upwardly Mobile Stationery
Staples, headquartered in Framingham, Mass., has a new private-label brand, dubbed "M by Staples" (a reference to the company's slogan, "M ... More
Staples, headquartered in Framingham, Mass., has a new private-label brand, dubbed "M by Staples" (a reference to the company's slogan, "M ... More
| 3/10/2008 | Reviewer: Michael S. Raisinghani, PhD |
A Facebook for the Seven-Figure Set
Heidrick and Struggles, a private executive search firm, in collaboration with VisualCareers.com, has developed a private, secure social networking we ... More
Heidrick and Struggles, a private executive search firm, in collaboration with VisualCareers.com, has developed a private, secure social networking we ... More
| 3/3/2008 | Reviewer: Hope Torkornoo, PhD |
Consumer Vigilantes
The Businessweek article "Consumer Vigilantes" (March 3, 2008) underscores the value and importance of the practice of market orientation and customer ... More
The Businessweek article "Consumer Vigilantes" (March 3, 2008) underscores the value and importance of the practice of market orientation and customer ... More
| 2/25/2008 | Reviewer: Hope Torkornoo, PhD |
Japan: Google's Real-Life Lab
The BusinessWeek article "Japan: Google's Real-Life Lab" (February 25, 2008) is a fascinating piece that clearly illustrates several co ... More
The BusinessWeek article "Japan: Google's Real-Life Lab" (February 25, 2008) is a fascinating piece that clearly illustrates several co ... More
| 2/18/2008 | Reviewer: Hope Torkornoo, PhD |
Is the Bloom Off at FTD?
As the major flower sales event approaches, "Is the Bloom Off at FTD" (February 19, 2008) examines how the three leading companies in the business are ... More
As the major flower sales event approaches, "Is the Bloom Off at FTD" (February 19, 2008) examines how the three leading companies in the business are ... More
| 2/11/2008 | Reviewer: Hope Torkornoo, PhD |
Catching the Eye of China's Elite
The BusinessWeek article "Catching the Eye of China's Elite" (February 11, 2008) powerfully illustrates both a well-executed market opportuni ... More
The BusinessWeek article "Catching the Eye of China's Elite" (February 11, 2008) powerfully illustrates both a well-executed market opportuni ... More
| 2/4/2008 | Reviewer: Hope Torkornoo, PhD |
He Works Hard for the Money
The BusinessWeek article "He Works Hard for the Money" (February 4, 2008) is full of interesting and illuminating cultural and economic fact ... More
The BusinessWeek article "He Works Hard for the Money" (February 4, 2008) is full of interesting and illuminating cultural and economic fact ... More
| 1/28/2008 | Reviewer: Hope Torkornoo, PhD |
Two-Year Colleges go Courtin' Overseas
The BusinessWeek article "Two-Year Colleges go Courtin' Overseas" (January 28, 2008) illustrates the universal applicability of marketing pr ... More
The BusinessWeek article "Two-Year Colleges go Courtin' Overseas" (January 28, 2008) illustrates the universal applicability of marketing pr ... More
| 1/21/2008 | Reviewer: Hope Torkornoo, PhD |
Howard Schultz's Grande Challenge
The BusinessWeek article "Howard Schultz's Grande Challenge" (January 21, 2008) examines the prospects facing Starbucks after the return of i ... More
The BusinessWeek article "Howard Schultz's Grande Challenge" (January 21, 2008) examines the prospects facing Starbucks after the return of i ... More
| 1/14/2008 | Reviewer: Hope Torkornoo, PhD |
That Computer Is So You
The BusinessWeek article "That Computer Is So You" (January 14, 2008) explores the focus of PC makers on design and style, rather than capability and ... More
The BusinessWeek article "That Computer Is So You" (January 14, 2008) explores the focus of PC makers on design and style, rather than capability and ... More
| 12/31/2007 | Reviewer: Hope Torkornoo, PhD |
Can Pfizer Prime the Pipeline?
The BusinessWeek article "Can Pfizer Prime the Pipeline" (December 31, 2007) explores the research and new product development challenges facing ... More
The BusinessWeek article "Can Pfizer Prime the Pipeline" (December 31, 2007) explores the research and new product development challenges facing ... More
| 12/24/2007 | Reviewer: Hope Torkornoo, PhD |
Hasbro's Little Cash Cows
The BusinessWeek article "Hasbro's Little Cash Cows" (December 24, 2007) is rich with application of great marketing concepts. The a ... More
The BusinessWeek article "Hasbro's Little Cash Cows" (December 24, 2007) is rich with application of great marketing concepts. The a ... More
| 12/17/2007 | Reviewer: Hope Torkornoo, PhD |
More Clicks at the Bricks
The BusinessWeek article "More Clicks At the Bricks" (December 17, 2007) highlights the challenges faced by brick-and-mortar retail operations in a wo ... More
The BusinessWeek article "More Clicks At the Bricks" (December 17, 2007) highlights the challenges faced by brick-and-mortar retail operations in a wo ... More
| 12/10/2007 | Reviewer: Hope Torkornoo, PhD |
The Short Life of the Chief Marketing Officer
Evolving marketing techniques, New Media, and high expectations are imposing challenges on chief marketing officers (CMOs). New Media, esp ... More
Evolving marketing techniques, New Media, and high expectations are imposing challenges on chief marketing officers (CMOs). New Media, esp ... More
| 12/3/2007 | Reviewer: Hope Torkornoo, PhD |
Pitching Between the Lines
Advertising tied to selected words on Web news pages is growing fast. These in-text ads have higher click-through rates than traditional W ... More
Advertising tied to selected words on Web news pages is growing fast. These in-text ads have higher click-through rates than traditional W ... More
| 11/26/2007 | Reviewer: Hope Torkornoo, PhD |
How Danone Turns Bacteria into Bucks
The BusinessWeek article "How Danone Turns Bacteria into Bucks" (November 26, 2007) is an interesting article that spells out how Groupe Danon ... More
The BusinessWeek article "How Danone Turns Bacteria into Bucks" (November 26, 2007) is an interesting article that spells out how Groupe Danon ... More
| 11/19/2007 | Reviewer: Hope Torkornoo, PhD |
You Say Guanxi, I Say Schmoozing
Guanxi, or "connections," is important for getting results in China. As Chinese business grows in its importance to lo ... More
Guanxi, or "connections," is important for getting results in China. As Chinese business grows in its importance to lo ... More
| 11/12/2007 | Reviewer: Hope Torkornoo, PhD |
So Many Ads, So Few Clicks
In "So Many Ads, So Few Clicks" (BusinessWeek, November 20, 2007), the latest trend in web advertising is highlighted in the wake of declining clic ... More
In "So Many Ads, So Few Clicks" (BusinessWeek, November 20, 2007), the latest trend in web advertising is highlighted in the wake of declining clic ... More
| 11/5/2007 | Reviewer: Hope Torkornoo, PhD |
Baseball, Apple Pie...and Mahindra?
In the BusinessWeek article "Baseball, Apple Pie...and Mahindra?" (November 5, 2007) outlines the plan of a little-known Indian automobile manufacture ... More
In the BusinessWeek article "Baseball, Apple Pie...and Mahindra?" (November 5, 2007) outlines the plan of a little-known Indian automobile manufacture ... More
| 10/29/2007 | Reviewer: Hope Torkornoo, PhD |
Haggling Starts to Go The Way of the Tail Fin
The BusinessWeek article "Haggling Starts to Go The Way of the Tail Fin" (October 29, 2007) highlights the trend toward negotiation-free selling&nb ... More
The BusinessWeek article "Haggling Starts to Go The Way of the Tail Fin" (October 29, 2007) highlights the trend toward negotiation-free selling&nb ... More
| 10/22/2007 | Reviewer: Hope Torkornoo, PhD |
A Bruise or Two On Apple's Reputation
According to BusinessWeek's article "A Bruise or Two On Apple's Reputation" (October 22, 2007), Apple's recent superior market perfor ... More
According to BusinessWeek's article "A Bruise or Two On Apple's Reputation" (October 22, 2007), Apple's recent superior market perfor ... More
| 10/15/2007 | Reviewer: Michael S. Raisinghani, PhD |
Solar’s Day in the Sun
Scientists say emissions must be cut by 80% by 2050 to maintain global temperatures. The BusinessWeek article "Solar's Day in the Sun" (Oct ... More
Scientists say emissions must be cut by 80% by 2050 to maintain global temperatures. The BusinessWeek article "Solar's Day in the Sun" (Oct ... More
| 10/8/2007 | Reviewer: Michael S. Raisinghani, PhD |
Where Dell Sells With Brick and Mortar
In 2007, the second-quarter growth in personal computer (PC) sales outside of the U.S. has grown 14%, compared with 5.9% in the U.S. domestic mar ... More
In 2007, the second-quarter growth in personal computer (PC) sales outside of the U.S. has grown 14%, compared with 5.9% in the U.S. domestic mar ... More
| 10/1/2007 | Reviewer: Hope Torkornoo, PhD |
Room & Board Plays Impossible to Get
The BusinessWeek article "Room & Board Plays Impossible to Get" (October 1, 2007) brilliantly illustrates the application of the concepts of marke ... More
The BusinessWeek article "Room & Board Plays Impossible to Get" (October 1, 2007) brilliantly illustrates the application of the concepts of marke ... More
| 9/17/2007 | Reviewer: Hope Torkornoo, PhD |
Generating Power for Cummins
In “Generating Power for Cummins” (September 24, 2007), the example of Cummins highlights the importance of a diversified product portfolio and ... More
In “Generating Power for Cummins” (September 24, 2007), the example of Cummins highlights the importance of a diversified product portfolio and ... More
| 9/10/2007 | Reviewer: Hope Torkornoo, PhD |
Hewlett-Packard: Smartphone Central?
In pursuit of a challenging annual corporate sales goal, and in view of a competitive situation in its core printer and PC business, Hewlett-Packard C ... More
In pursuit of a challenging annual corporate sales goal, and in view of a competitive situation in its core printer and PC business, Hewlett-Packard C ... More
| 8/20/2007 | Reviewer: Hope Torkornoo, PhD |
Creating Brand You
The BusinessWeek article "Creating Brand You" (August 20, 2007) examines the controversial subject of self-branding. Those who support the idea argue ... More
The BusinessWeek article "Creating Brand You" (August 20, 2007) examines the controversial subject of self-branding. Those who support the idea argue ... More
| 8/13/2007 | Reviewer: Hope Torkornoo, PhD |
How "Green" Is That Water?
This article highlights two main critiques of the flourishing bottled water industry. One critique is that some major brands are selling what is essen ... More
This article highlights two main critiques of the flourishing bottled water industry. One critique is that some major brands are selling what is essen ... More
| 8/6/2007 | Reviewer: Hope Torkornoo, PhD |
Fad Marketing's Balancing Act
There exists an interesting market-driven tactic of creating and launching short-lived fads in the Japanese market. Japanese consumers, accustomed to ... More
There exists an interesting market-driven tactic of creating and launching short-lived fads in the Japanese market. Japanese consumers, accustomed to ... More
| 7/23/2007 | Reviewer: Hope Torkornoo, PhD |
Knock Knock, it's Your Big Mac
Delivery in some 25 cities around the world is one of the fastest-growing segments of McDonald's Corp.'s business and is more profitable than its trad ... More
Delivery in some 25 cities around the world is one of the fastest-growing segments of McDonald's Corp.'s business and is more profitable than its trad ... More
| 7/9/2007 | Reviewer: Hope Torkornoo, PhD |
A Better Measure of Old Media?
This article discusses Arbitron's Project Apollo and ACNielsen's Homescan program, both of which are designed to generate better consumer behavior met ... More
This article discusses Arbitron's Project Apollo and ACNielsen's Homescan program, both of which are designed to generate better consumer behavior met ... More
| 7/2/2007 | Reviewer: Hope Torkornoo, PhD |
Staying Paranoid at Toyota
The BusinessWeek article "Staying Paranoid at Toyota" (July 2, 2007) illustrates several characteristics of market orientation and customer focus. Toy ... More
The BusinessWeek article "Staying Paranoid at Toyota" (July 2, 2007) illustrates several characteristics of market orientation and customer focus. Toy ... More
| 6/25/2007 | Reviewer: Hope Torkornoo, PhD |
Scrambling to Bring Crest to the Masses
This article brilliantly illustrates application of several marketing concepts and processes. It shows how Procter ' Gamble has done an excellent job ... More
This article brilliantly illustrates application of several marketing concepts and processes. It shows how Procter ' Gamble has done an excellent job ... More
| 6/18/2007 | Reviewer: Hope Torkornoo, PhD |
How Big Will the iPhone Be?
The expected increase in the stock price of Apple Inc. as the market awaits the launch and impact of the new iPhone illustrates the competitive advant ... More
The expected increase in the stock price of Apple Inc. as the market awaits the launch and impact of the new iPhone illustrates the competitive advant ... More
| 6/11/2007 | Reviewer: Hope Torkornoo, PhD |
Room Service, Send Up Some Slime
This article illustrates a brilliant effort to leverage and extend a brand by licensing and cobranding. In partnership with Marriott International, Ni ... More
This article illustrates a brilliant effort to leverage and extend a brand by licensing and cobranding. In partnership with Marriott International, Ni ... More
| 6/4/2007 | Reviewer: Hope Torkornoo, PhD |
Faking Out the Fakers
Companies worldwide currently lose about $600 billion a year to counterfeiting, an amount that is projected to rise to $1.2 trillion by 2009. In addit ... More
Companies worldwide currently lose about $600 billion a year to counterfeiting, an amount that is projected to rise to $1.2 trillion by 2009. In addit ... More
| 5/28/2007 | Reviewer: Hope Torkornoo, PhD |
A Cable Company People Don't Hate
This article illustrates how a consistent record of satisfying customers provides competitive advantage to firms. In the case of Cox Communications, a ... More
This article illustrates how a consistent record of satisfying customers provides competitive advantage to firms. In the case of Cox Communications, a ... More
| 5/21/2007 | Reviewer: Hope Torkornoo, PhD |
Behind Those Web Mergers
This article sheds light on the growth, increasing sophistication, and effectiveness of online advertising. Advertisers seeking to reach specific tar ... More
This article sheds light on the growth, increasing sophistication, and effectiveness of online advertising. Advertisers seeking to reach specific tar ... More
| 5/14/2007 | Reviewer: Hope Torkornoo, PhD |
The Tech Dragon Stumbles
This article analyzes the performance of Chinese technology companies and their forays into global markets and finds them losing ground in profit marg ... More
This article analyzes the performance of Chinese technology companies and their forays into global markets and finds them losing ground in profit marg ... More
| 5/7/2007 | Reviewer: Hope Torkornoo, PhD |
J.C. Penney Gets the Net
A carefully planned e-commerce strategy can complement the business success of a traditionally brick-and-mortar operation. J.C. Penney has become the ... More
A carefully planned e-commerce strategy can complement the business success of a traditionally brick-and-mortar operation. J.C. Penney has become the ... More
| 4/30/2007 | Reviewer: Hope Torkornoo, PhD |
Cautious Consumers
China's rapid GDP growth is not yielding the expected boom in middle-class expenditure. It is revealing that private consumption as a share of GDP has ... More
China's rapid GDP growth is not yielding the expected boom in middle-class expenditure. It is revealing that private consumption as a share of GDP has ... More
| 4/23/2007 | Reviewer: Hope Torkornoo, PhD |
The Sell-Phone Revolution
This article reports on the development and growth of location-based marketing, which combines Web data with location information to direct ads from n ... More
This article reports on the development and growth of location-based marketing, which combines Web data with location information to direct ads from n ... More
| 4/16/2007 | Reviewer: Hope Torkornoo, PhD |
Web Attack
Negative online comments by dissatisfied customers and other aggrieved parties can quickly become a growing global menace to carefully cultivated bran ... More
Negative online comments by dissatisfied customers and other aggrieved parties can quickly become a growing global menace to carefully cultivated bran ... More
| 4/9/2007 | Reviewer: Hope Torkornoo, PhD |
Saving Starbucks' Soul
Starbucks is seeking to increase the growth rate of the business by recreating the coffee joie de vivre and taking the brand up-market. To improve the ... More
Starbucks is seeking to increase the growth rate of the business by recreating the coffee joie de vivre and taking the brand up-market. To improve the ... More
| 4/2/2007 | Reviewer: Hope Torkornoo, PhD |
Grudge Match in China
U.S. computer manufacturers Dell and Hewlett-Packard are facing opportunities and challenges in pursuing larger slices of the rapidly growing Chinese ... More
U.S. computer manufacturers Dell and Hewlett-Packard are facing opportunities and challenges in pursuing larger slices of the rapidly growing Chinese ... More
| 3/26/2007 | Reviewer: Hope Torkornoo, PhD |
"A McKinsey of Pop Culture?"
GM, McDonald's, Reebok, HP, and other companies are using an innovative approach to make their umbrella and specific brands resonate with young urban ... More
GM, McDonald's, Reebok, HP, and other companies are using an innovative approach to make their umbrella and specific brands resonate with young urban ... More
| 3/12/2007 | Reviewer: Michael S. Raisinghani, PhD |
Burrito Buzz—And So Few Ads
Denver-based Chipotle Mexican Grill Inc.'s founder and chief executive M Steven Ells has a unique marketing strategy for the chain: using word-of-mout ... More
Denver-based Chipotle Mexican Grill Inc.'s founder and chief executive M Steven Ells has a unique marketing strategy for the chain: using word-of-mout ... More
| 3/5/2007 | Reviewer: Hope Torkornoo, PhD |
Who Should Pitch, Angelina or Dylan?
Corporate consultants have emerged that specialize in matching celebrity spokespersons with ad campaigns. Their niche is their expertise in the movie ... More
Corporate consultants have emerged that specialize in matching celebrity spokespersons with ad campaigns. Their niche is their expertise in the movie ... More
| 2/26/2007 | Reviewer: Hope Torkornoo, PhD |
Sleek. Stylish. Samsonite?
Samsonite is attempting to leverage its strong image outside the U.S. by extending the brand up from the core into the worldwide accessible luxury seg ... More
Samsonite is attempting to leverage its strong image outside the U.S. by extending the brand up from the core into the worldwide accessible luxury seg ... More
| 2/12/2007 | Reviewer: Hope Torkornoo, PhD |
Super Bowl Sunday's Hail Mary Ad
The Super Bowl is a huge event for sports enthusiasts and an equally major media vehicle for marketers, since it presents an opportunity to reach 90 m ... More
The Super Bowl is a huge event for sports enthusiasts and an equally major media vehicle for marketers, since it presents an opportunity to reach 90 m ... More
| 2/5/2007 | Reviewer: Hope Torkornoo, PhD |
Business Class at Bargain Prices
The point-to-point model that has created successful discount airlines in Europe and the U.S. is being applied by some startup airlines to the busines ... More
The point-to-point model that has created successful discount airlines in Europe and the U.S. is being applied by some startup airlines to the busines ... More
| 1/29/2007 | Reviewer: Hope Torkornoo, PhD |
Chanel's American in Paris
The article "Chanel's American in Paris" illustrates the traditional appeal of a luxury brand, the development of a market development strategy for th ... More
The article "Chanel's American in Paris" illustrates the traditional appeal of a luxury brand, the development of a market development strategy for th ... More
| 1/22/2007 | Reviewer: Hope Torkornoo, PhD |
Changing the Game on Nike
This article illustrates well the kind of strategies that can give challengers an opportunity to survive against dominant industry leaders such as Nik ... More
This article illustrates well the kind of strategies that can give challengers an opportunity to survive against dominant industry leaders such as Nik ... More
| 1/15/2007 | Reviewer: Hope Torkornoo, PhD |
A Sharper Edge at Lowe's
The growth of Lowe's Companies illustrates the positive effects of developing and maintaining a reputation for customer orientation and customer satis ... More
The growth of Lowe's Companies illustrates the positive effects of developing and maintaining a reputation for customer orientation and customer satis ... More
| 1/8/2007 | Reviewer: Hope Torkornoo, PhD |
Made In China—Er, Veliko Turnovo
Foreign direct investment is growing in Central Europe's new and aspiring European Union member countries. Small towns in Central European countries s ... More
Foreign direct investment is growing in Central Europe's new and aspiring European Union member countries. Small towns in Central European countries s ... More
| 12/25/2006 | Reviewer: Hope Torkornoo, PhD |
Hyundai: Too Far, Too Fast?
A combination of rising domestic currency and rapidly improved quality have led market performance of Hyundai vehicles to sputter. The Korean car make ... More
A combination of rising domestic currency and rapidly improved quality have led market performance of Hyundai vehicles to sputter. The Korean car make ... More
| 12/18/2006 | Reviewer: Hope Torkornoo, PhD |
Amsterdam's Red Hot Ad Shops
The Dutch capital, Amsterdam, has recently emerged as the home of some of the most creative and attractive advertising agencies serving major global m ... More
The Dutch capital, Amsterdam, has recently emerged as the home of some of the most creative and attractive advertising agencies serving major global m ... More
| 12/11/2006 | Reviewer: Hope Torkornoo, PhD |
Thinking Simple at Philips
This fascinating article highlights a new branding initiative at Philips that seeks to ensure that new products do not sacrifice ease of use for techn ... More
This fascinating article highlights a new branding initiative at Philips that seeks to ensure that new products do not sacrifice ease of use for techn ... More
| 12/4/2006 | Reviewer: Hope Torkornoo, PhD |
Catalogs, Catalogs, Everywhere
While the growth of Internet shopping is seen as the future of retailing and is supposed to spell the demise of catalog sales, a contrary indication, ... More
While the growth of Internet shopping is seen as the future of retailing and is supposed to spell the demise of catalog sales, a contrary indication, ... More
| 11/27/2006 | Reviewer: Hope Torkornoo, PhD |
It's Miller Time in China
This very interesting article illustrates how SABMiller employs a contrarian rural market entry strategy as well as creative positioning to produce th ... More
This very interesting article illustrates how SABMiller employs a contrarian rural market entry strategy as well as creative positioning to produce th ... More
| 11/20/2006 | Reviewer: Hope Torkornoo, PhD |
"Want Some Pajamas With That Kayak?"
This article illustrates a shift in strategy in response to market realities as well as the rewards of market orientation. Faced with stagnant catalo ... More
This article illustrates a shift in strategy in response to market realities as well as the rewards of market orientation. Faced with stagnant catalo ... More
| 11/6/2006 | Reviewer: Hope Torkornoo, PhD |
Harley Just Keeps On Cruisin'
This article illustrates the dilemma facing management regarding the future strategic direction of Harley Davidson as a result of the aging of its cor ... More
This article illustrates the dilemma facing management regarding the future strategic direction of Harley Davidson as a result of the aging of its cor ... More
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